Brand Barbie diversifies with Tall, Petite and Curvy shapes in new line

Brand Barbie diversifies with Tall, Petite and Curvy shapes in new line

When Barbie launches their ‘you can be anything’ line, I thought it was a huge step towards maturity and giving the consumer what they really want. But their recent brand evolution has my jaw dropping and my hands slow-clapping in utmost respect. Brand Barbie has finally grown up and smelled the coffee in 2016,

A year that can be rightfully called game-changing for Mattel if you see their new line-up of dolls. They’ve done the different skin tones, eye colours, hair colours, facial sculptures and now they are expanding the line with expanding body types as well. The new line will include, tall, short, petite and curvy too!!!

Combine all this with different skin tones, eye colors, face shapes, and hair colors and types, all of which will lend to a pretty amazingly diverse collection. The line will be rolled out over the course of 2016. Can’t wait, for the first time in years…

[ Via : Thegloss ]