Chris Onesto is doing something that should’ve been done a long time go by the people of California; better late than never and with the initiative Chris Onesto has given, people get a jolting wake up call and a message they will remember never to forget. He’s not just lecturing people about the serious drought issue but showing them how bad things can get if attention isn’t paid. It’s no secret that since 2012, california has been experiencing its worst drought in recorded history. Hence Chris has done something unheard of, he created the ‘california water company’, a water bottle company that sells the last of the state’s water in order to call people to action and think about conservation.
FYI, the company is fictional, he worked so hard on creating packaging, print ads, a website, water delivery service and even posed the option of buying the water of the ‘california water company’ as a commodity on the new york stock exchange. No water in California means no water in your bottle. Message received Chris! The bottles will enlighten people on the scarcity and will be sold in grocery stores and schools.
[Via : Designboom]