As we’ve entered the Breast Cancer Awareness Month; Bakery and Toronto-based HERO Certified Burgers have teamed up to support the Canadian Breast Cancer Foundation. Hero diners will have the option to upgrade their favorite menu burger to a pink bun, or order the Think Pink Burger, featuring natural beef, raspberry goat cheese and a pink slaw. The pink colour of buns comes from all-natural beet juice, which also adds flavour to the buns. In a play on the use of natural beet juice to colour the buns, the campaign’s tagline reads: Be a Hero. Let’s #BeetCancer together
For every pink bun sold during the campaign, $1 will be donated to CBCF.
[ Via : Meatpoultry ]