CoverGirl Testing Foundations that Look Selfie-Perfect

CoverGirl Testing Foundations that Look Selfie-Perfect

We may keep on saying ‘selfie’ is but only a fad, but as time passes this fad refuses to fade away. In fact the world is changing in a selfie-approved way. What with courses at university on how to take the perfect selfie, phones undergoing physical changes to make selfie-taking better and now comes another feather on the already filled selfie hat, iPhone-approved makeup products for ideal selfies. CoverGirl’s cosmetics has started testing its foundations using an iPhone lens so selfie lovers can look as perfect as they’d like. After the success of Outlash Stay Luminous, which was the first iPhone-approved foundation. They have tested as many as 43 versions which revealed how matte foundations last longer but look lacklustre in images. CoverGirl is focussing on this as a huge margin of their customers are ones who are constantly taking pictures.

Apart from the Outlash Stay Luminous foundation CoverGirl is also releasing a mascara designed to make eyelashes appear more voluminous in selfies. For a selfie addict, the next time you shop makeup make sure you hit the CoverGirl for some flattering selfie makeup.

[ Via : Racked ]