H&M’s Close the Loop recycling program is getting a lot of attention. Not only are they promoting a good message but the way they are doing it is also commendable. Breaking norms, making positive changes and impressing everyone in the world irrespective of the way they dress is what is happening here. To be more clear, the campaign includes a lot of models from real walks of life, they are more real and come from different religions too. One of the campaign faces, Mariah Idrissi, is the brand’s first Muslim model to be featured wearing a hijab. Other than the hijab-wearing model, the campaign also includes sikh men wearing their traditional turbans an amputee model, plus-sized model Tess Holliday, and a Gulf Sheikh.
Its an amazing way to target people all around the world no matter what their personal style. This year a lot of big brands like Mango and DKNY have gone ahead to launch lines specially catering to the month-long Ramadan holiday. Enjoy the video and leave a comment below to share your take.
[ Via : Racked ]