Nissan’s latest campaign about saving cats in Japan makes you think, stop knocking on wood and start knocking on hoods. The harsh temperatures and erratic snow often forces these animals to take shelter under cars for some comfort. These stray cats know little that the search for comfort will leave them in a place that’s much worse than residing in the harsh snow. This is where Nissan’s campaign starts making sense; called ‘Knock,knock cats’ wherein the company is urging drivers to knock on the hood of their cars before starting to drive, giving any feline visitors time to get out of the way before something goes wrong.
It seems like a good idea, a habit that really isn’t very hard to develop especially when there are lives that can be saved by a little knock on the hood. Tokyo officials say there are as many as 60,00 stray cats in the city, and cats hiding in and around cars is not a new problem. Let’s hope the campaign turns out super successful. Knock on wood!
[ Via : Wsj ]