No two Diet Coke bottles will be the same, as per ‘it’s mine’ campaign

No two Diet Coke bottles will be the same, as per ‘it’s mine’ campaign

Diet cokes new bottle designs reminds me about the fact that no two fingerprints are same. Similarly no two Diet Coke bottles are same either. Diet cokes new campaign is making them go bespoke in a massive new way! Very soon, millions of unique designs are hitting U.S. shelves for the first time as part of a campaign called “It’s Mine.” This was tried in Israel last year but the scale now is much bigger and totally magnanimous. Not just the designs it is also the first time that Coca-Cola’s iconic 12-ounce bottle has been used for Diet Coke. It may seem odd to see Coke as anything else other than their legendary red and white packaging but change is the only constant. As long as it still feels and tastes like Coke, we give the idea a big thumbs up!
3056405-slide-s-2-with-millions-of-designs-every-bottle-of-diet
Coca-cola has hired an external marketing firm to create 36 core designs by hand. They then passed this art to HP, which digitised the designs and set up an algorithm that could generate infinite new variations in each design.
3056405-slide-s-4-with-millions-of-designs-every-bottle-of-diet
[ Via : Fastcodesign ]