While Kendall Jenner is busy scorching and ruling the catwalk, her sibling Kylie is exhibiting a business acumen that’s raking in a lot of Moolah (read: Kylie’s lip kit). Puma is smart not only with their footwear but with their campaigns as well. Puma has roped in none other than the fierce and almost-Kardashian Kylie for their lightweight Puma Fierce. She makes her debut with these new “lightweight trainer with zero excuses” that’ll “drop” (AKA be for sale) starting April 1st. The trainers look fierce as hell and with Kylie promoting them they are as hell will disappear as soon as the lip kits did.
Puma’s official snapchat account had already created quite a stir as they revealed Kylie’s first look for the campaign in puma sportswear and a medicine ball. But they did manage to guard the shoe amazingly well with help from scribbles and subtle use of arms and cameras to block whatever’s on Kylie’s feet.
[ Via : Marieclaire ]