A perfect Instagram shot ain’t no joke. But when it comes to getting the best shots, there is plenty of room for improvement, and Canon wants to teach the swarms of rookie photographers that visit New York the basics.
The camera brand has teamed up with 360i to roll out a digital billboard campaign at the city’s most photographed landmarks and locations — the Flatiron Building, Brooklyn Bridge and Central Park South. The billboards display tips on how to take better photographs. These messages rotate, depending on the time of day, weather and lighting conditions, powered by real-time data. For example, one of the billboards tells tourists when “magic hour,” which is the time of day before the sun sets, when the daylight is optimal for photography, begins. A team of experts will also be on the ground at the locations to offer photography advice.
This campaign is an example of Canon’s wider strategic push to focus on the craft of photography and reinforce the community around the brand.
[ Via : Adweek ]